For the launch of ED, we wanted to make Ed look as heroic as possible – a man on a mission vs. a loser looking for his lost love.
A mini-action movie where Olympic snowboard champ Chris Klug is chased by everyone from law officials to Sasquatch. See if you can spot the seamless advertiser integrations.
If you’re going to use special-effects, make sure they’re special. This promo for NBC’s Coupling is a great blend of special-effects, comic-timing and copy.
Launch of the XFL with action-trailer and humor using the voice of Don LaFontane. Amazing premiere rating. Second week not so much…
See how Friends started, and how it ended.
The challenge; how do you sell your new fall premieres in the wake of the greatest tragedy in US history fresh on people’s minds.