Branding

GE – 9/11 Lights [NBC]

On the one-year anniversary of September 11th, GE asked us to create a spot highlighting their donation of all the lights for the 9/11 memorial. Our goal was to generate goodwill for their brand without coming off as arrogant or self-serving.

“American Dreams” – Testimonials [NBC]

To continue the ratings momentum these viewer testimonial promos were designed for maximum effectiveness. Viewers recruited from fan-sites were asked to describe their favorite scenes which gave the spots an engaging, truthful nature.

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