NBC was the first network to effectively use drama in promoting one of their flagship comedy properties.
A promo from the first year of ER that helped reinforce the event nature of the show.
On the one-year anniversary of September 11th, GE asked us to create a spot highlighting their donation of all the lights for the 9/11 memorial. Our goal was to generate goodwill for their brand without coming off as arrogant or self-serving.
To continue the ratings momentum these viewer testimonial promos were designed for maximum effectiveness. Viewers recruited from fan-sites were asked to describe their favorite scenes which gave the spots an engaging, truthful nature.