For the launch of ED, we wanted to make Ed look as heroic as possible – a man on a mission vs. a loser looking for his lost love.
If you’re going to use special-effects, make sure they’re special. This promo for NBC’s Coupling is a great blend of special-effects, comic-timing and copy.
Launch of the XFL with action-trailer and humor using the voice of Don LaFontane. Amazing premiere rating. Second week not so much…
See how Friends started, and how it ended.